Among the marketing trends affecting small businesses in 2023 are automating social media, working harder to gather customer data, and working harder to use the data you have.
There has been a lot of tumult in marketing this past year, with businesses of all sizes looking for ways to increase their efforts. We are entering a new era of marketing where small businesses must take advantage of their limited marketing budgets to stay ahead of trends.
Throughout the digital marketing industry, there has been a dramatic change in consumer and business behaviors, such as the boom in online shopping and the growth of the home economy after Covid. These changes impact how and what businesses and individuals buy, so it is imperative to stay up to date with these changing trends.
How will marketing trends change in 2023?
Marketing trends can help small businesses identify cost-effective marketing opportunities, while those who fall behind risk losing their competitive edge to larger companies, furthermore, Google will tighten its posting guidelines.
How can you make the most of these new marketing trends and make the most of your marketing budget as we move into 2023?
Creating automated ads
The digital marketing industry is no exception to the explosion in new technologies and digital transformation.
Businesses of all sizes are striving to streamline time-consuming tasks in order to remain competitive, allowing more time to be spent on tasks that add value.
Especially for small businesses with limited resources, posting to social media or manually generating reports is time taken away from value-adding activities.
Automating marketing tasks the right way can make a huge difference.
Using ad platforms such as Google Ads and CRMs such as Hubspot as part of automations can save you time and improve your campaign’s effectiveness.
Privacy should be prioritized
Consumer privacy is one of the biggest changes we are seeing in marketing trends. Data privacy is becoming increasingly important to audiences, and small businesses must address these concerns if they want to retain customers.
Facebook Pixel updates, along with Google Analytics’ EU ruling, are further indications of this changing privacy landscape.
As a result, businesses must begin to phase out third-party data – particularly since Google will phase them out from 2023.
A transparent approach to data acquisition can help small businesses foster good relationships with their audiences while also acquiring original first-party data.
In exchange for personal data, one of the easiest ways is to offer value. In exchange for an email address, your company may offer discount codes or other benefits to your customers.
By doing so, you will continue to meet consumer privacy expectations while still providing value.
Content-based considerations
Many marketing strategies can benefit from good content. It is important to note that Google is set to tighten its search guidelines in the New Year, and marketers should take note of this if they want their content to rank high in search results.
Google promotes “helpful” content to its users. In order to boost content marketing, businesses must take a careful and considered approach. Stuffing your content with relevant keywords is tempting, but it’s a waste of time and resources.
Consider focusing your content on relevant audience segments rather than aiming it at a wide audience. In addition to being essential for good SEO, this will also increase engagement as well as enable you to repurpose it across multiple channels and provide value to both you and your customers.
Taking a closer look at data
Companies are required to use their data more effectively as new privacy precedents are established.
More and more data is being collected and used to divide audiences into relevant segments, allowing marketing campaigns to be more targeted and personalized.
For smaller businesses, who may not have the same resources as larger companies, this poses a unique challenge. It is still possible for small businesses to maximize their existing assets.
Several tools and platforms, including Hubspot, can help you do just that, such as analyzing and keeping data on how users found you in your CRM.
Tracking the total digital marketing ROI is near impossible when it comes to analysing data, as there are simply so many aspects that are not trackable.
Instead of viewing marketing channel ROI data as a complete picture, it should be considered as an indicator.
Marketing trends in 2023
Businesses are attempting to maximize their marketing strategies and make the most of limited resources as we move closer to Q2.
To create campaigns for 2023 that continue to succeed, it is key to identify some of these big trends, especially those that affect the entire marketing landscape.
