Advertising is essential for attracting business, but how can you do this without a limitless budget? Make your business stand out with creative copy and inspiring imagery.
Your business can grow and sustain with a great campaign, regardless of whether you’re launching a new product line or attracting new customers.
You can use these tips for any form of advertising you do for your company, whether it’s print, digital, or e-mail marketing. You will be able to plan your next advertising campaign in no time once you know these advertising basics. Our top 10 advertising tips will help you achieve the best results.
1. Clarify your message
What are you trying to sell or communicate? Potential customers may not realize it is obvious to you.
You should sum up the services or products you offer before writing your advert, and decide what your elevator pitch will be. By doing so, you will be able to determine what you want to achieve and who your target market is. Keep in mind what makes your business unique!
You’ll be able to craft a clear message about your business once you know this. If you’re short on space, less really is more!
2. Put your best foot forward with your headline
It may be the only interaction someone has with your brand since it is the first thing they read. If you don’t know who you are, your headline needs to convince them to learn more about you.
Engage their attention with powerful, active words. Make an emotional appeal to them. Introduce yourself by asking a question. You should keep your headline short, clear, and specific.
Consider these questions:
- What makes your business unique?
- How can I benefit from your services?
- What makes you the right choice for someone who is looking to buy?
3. Make your imagery eye-catching
Make your message stand out with striking imagery and say more with fewer words. Regardless of the style of photography or illustrations you choose, they need to support your main message and be on brand.
For a simple and clear advert, use high-quality images and avoid busy compositions. A good advertisement will make someone remember how long it has been since they bought homemade bread from a local bakery.
If you plan to use free photos in advertisements, be sure you check the usage policies of websites such as Pexels and Unsplash.
4. Keep it brand-consistent
Having a unique brand makes you stand out from the crowd. In order to position your business and be remembered by your customers, you need to establish your brand identity. Raising awareness requires a distinctive logo, catchy slogans, and a sound marketing message.
It might be a good idea to consider targeted promotions if your customers come from various demographics. To stand out, you should use consistent branding colors, fonts, and styles.
5. Make sure you include a call to action
Clearly specify what you want someone to do when they see your ad. What do you want them to do when they visit your website? Are you hoping they will call and enquire? Regardless of the outcome, a clear call to action is crucial to the success of an advertisement. If you would like to learn more, you can visit our website or call us right now.
Keep your advert simple – don’t give people a choice or confuse them. Give them clear directions on how to find out more information and what is the next step.
6. Make use of custom URLs or references
Ever wondered why TV advertisements tell you to search for a specific phrase at the end? Offline campaigns can be tracked this way. It’s harder to track the success of print advertising than it is with online advertising, where data can be accessed in real time. Customers can receive a discount by quoting ‘APRIL2023’ at checkout.
With Google Analytics, you can track traffic to a specific webpage if you’re running an online ad. You can shorten links using bit.ly and save space. You can learn more about digital marketing from Google’s Digital Garage.
Visit a certain webpage or use a specific campaign term to measure how many people respond to your ads.
7. Use your words wisely
The words you use in your advertisement need to be carefully considered since less is more when it comes to words. Consumers must be inspired to act by your advertisement. Your business is your specialty, so think about what potential customers should know about you.
8. You should check your website
When you direct people to your website, you’ll want to leave a good impression! Keeping your website up-to-date and engaging is essential to securing sales.
Imagine your website as your virtual storefront. Don’t stop adding new content, exciting photos, and showcasing what you do best!
9. Make social media a part of your campaign
You can use social media for free to market your business. It can help your campaign to gain more attention if you support it on social media, such as through Facebook posts and Instagram stories. Spread the word and share your message by asking your customers or followers.
Use a campaign hashtag to get everyone involved in your campaign, or update your cover photo. You can use Canva to design social media posts for your business and source images.
10. Your contact information should be included
Remember to include your contact information. Ensure that they are up-to-date and correct. Missing out on sales due to incorrect email addresses is the last thing you want!
The basics include a phone number, an email address, a website, and your social media accounts. Make sure you include only the most important ones for you and those that your customers will use.